Identifying the target market which is accessible, receptive and profitable is the right way to start focusing on the segment specific to your needs. The target market should not be too big as one may lose focus and over utilize resources. It should neither be too small to limit potential market size.
We keep track of your competitors by doing thorough analysis of their products, features and sales strategy. We also get insights by communicating with customers to identify what products and services are being used by them in the same segment. We also try to find out loose ends in your competitors’ strategy to come up with better strategies and hence better results.
We keep track of your prospects interest, budgets and future plans by doing proper market research and profoundly communicating with them. We plan, we build, we nurture our marketing strategies accordingly as per your prospects interest.
We stay up to date with the latest technologies, marketing tools and strategies to plan ahead of your competitors keeping in mind the prospect’s interests and budget.
We utilize tools like Marketo, Eloqua, Hubspot, ExactTarget to automate manual tasks and multi-step processes like email, social media campaigns. These tools are not only capable of executing tests, reporting outcomes, comparing results but can be used repeatedly at any time of day.
Using various tools, we collect customer insight from a variety of sources like campaigns, events, interactions with websites. All the collected data is organized on each contact record to maintain a data-rich summary of each contact. Now, this data is used for decision-making in determining strategies in different areas like market opportunity, market penetration strategy, market development, business development etc.
Integrated marketing is an approach to create a unified and coherent experience for customers to interact with brand/enterprise. This is done by integrating common marketing tasks and multiple tools into a single dashboard which makes the management easy.
We opt out marketing strategies for different areas of ROI measurement like brand ROI, talent ROI, reputational ROI, initiative ROI which are sustainable in the market. However, these strategies for sustainability might involve long-term investments.
To ensure the best possible return on your investment, we identify qualified leads by understanding the position of prospects, requirements of prospect, budget of prospect and different other KPI. Both our marketing team and sales team helps in vetting the prospective customer.
We develop relationships with buyers at every stage of the sales funnel and through every step of buyer’s journey. We believe in focused marketing and communication efforts by listening to the needs of prospects. We track leads by tracking their sources and monitoring their position in sales and marketing funnel.
By mapping and analysis, we come up with a detailed study to assess the best possible elements. A good mapping ensures how well a particular lead is doing and how many conversions we are getting.
We gather information about the various lead’s occupation, activities, demographics and role in the targeted industry to determine whether they are appropriate to sell. Metrics that we use to measure a lead’s interest include which emails leads respond to, which pages they visit on the company website or any forms they fill out or any other social media campaign.
Identify the qualified leads and map them to client’s sales team. We plan ahead for the clients to prepare a sustainable strategy to get the maximum sales.
Continuous inputs by our team not only increase the sales but helps in achieving better conversion ratio by intelligent planning.
Daily tracking helps in improving and knowing which strategies are working in our favour with maximum results.
Reporting helps in getting a clear picture of strategies opt out with proper presentation and planning.
We do extensive research to design the campaigns according to your customers.
We create leads pipeline which can be easily converted into customers.
We design best marketing material for your company to create the buzz in customers mind.
We create creative designs for your promotion and to get noticed by your customers.
We will engage with your customers socially to get connected with them closely.
We create or re-create your website to a lively and communicable medium for your customers.
We write the best content which can create the best impressions in customer’s mind.
We design eye-catchers to influence, to impress and to create wow effects for our customers.
We make explainer video for your products and services.