Services - Mybizcatalyst
Tarket Market Research

TARGET MARKET RESEARCH

Identify Your Target Market

Identifying the target market which is accessible, receptive and profitable is the right way to start focusing on the segment specific to your needs. The target market should not be too big as one may lose focus and over utilize resources. It should neither be too small to limit potential market size.

Identify Your Competitors

We keep track of your competitors by doing thorough analysis of their products, features and sales strategy. We also get insights by communicating with customers to identify what products and services are being used by them in the same segment. We also try to find out loose ends in your competitors’ strategy to come up with better strategies and hence better results.

Identify Your Prospect’s Interests, Budgets & Future Plans

We keep track of your prospects interest, budgets and future plans by doing proper market research and profoundly communicating with them. We plan, we build, we nurture our marketing strategies accordingly as per your prospects interest.

Identify Untapped Market Opportunities

We stay up to date with the latest technologies, marketing tools and strategies to plan ahead of your competitors keeping in mind the prospect’s interests and budget.

MARKETING AUTOMATION

Utilize Industry Approved Automation Tools

We utilize tools like Marketo, Eloqua, Hubspot, ExactTarget to automate manual tasks and multi-step processes like email, social media campaigns. These tools are not only capable of executing tests, reporting outcomes, comparing results but can be used repeatedly at any time of day.

Market & Business Intelligence

Using various tools, we collect customer insight from a variety of sources like campaigns, events, interactions with websites. All the collected data is organized on each contact record to maintain a data-rich summary of each contact. Now, this data is used for decision-making in determining strategies in different areas like market opportunity, market penetration strategy, market development, business development etc.

Integrated Marketing

Integrated marketing is an approach to create a unified and coherent experience for customers to interact with brand/enterprise. This is done by integrating common marketing tasks and multiple tools into a single dashboard which makes the management easy.

Better Marketing ROI & Sustainability

We opt out marketing strategies for different areas of ROI measurement like brand ROI, talent ROI, reputational ROI, initiative ROI which are sustainable in the market. However, these strategies for sustainability might involve long-term investments.

Marketing Automation
Lead Generation

LEAD GENERATION

Identify Qualified Leads

To ensure the best possible return on your investment, we identify qualified leads by understanding the position of prospects, requirements of prospect, budget of prospect and different other KPI. Both our marketing team and sales team helps in vetting the prospective customer.

Lead Nurturing & Tracking

We develop relationships with buyers at every stage of the sales funnel and through every step of buyer’s journey. We believe in focused marketing and communication efforts by listening to the needs of prospects. We track leads by tracking their sources and monitoring their position in sales and marketing funnel.

Lead Mapping & Analysis

By mapping and analysis, we come up with a detailed study to assess the best possible elements. A good mapping ensures how well a particular lead is doing and how many conversions we are getting.

Lead Metrics & Scoring

We gather information about the various lead’s occupation, activities, demographics and role in the targeted industry to determine whether they are appropriate to sell. Metrics that we use to measure a lead’s interest include which emails leads respond to, which pages they visit on the company website or any forms they fill out or any other social media campaign.

SALES ENABLEMENT

Lead Transferring to Sales

Identify the qualified leads and map them to client’s sales team. We plan ahead for the clients to prepare a sustainable strategy to get the maximum sales.

Continuous Lead Intelligence Inputs

Continuous inputs by our team not only increase the sales but helps in achieving better conversion ratio by intelligent planning.

Daily Tracking of Sales Activities

Daily tracking helps in improving and knowing which strategies are working in our favour with maximum results.

Reporting & Dashboard of Lead Conversion

Reporting helps in getting a clear picture of strategies opt out with proper presentation and planning.

Sales Enablement

CAMPAIGN DESIGNING

We do extensive research to design the campaigns according to your customers.

 

 

LEAD GENERATION

We create leads pipeline which can be easily converted into customers.

 

MARKETING MATERIAL

We design best marketing material for your company to create the buzz in customers mind.

 

CREATIVE DESIGN

We create creative designs for your promotion and to get noticed by your customers.

 

SOCIAL MARKETING

We will engage with your customers socially to get connected with them closely.

 

WEB DESIGNING

We create or re-create your website to a lively and communicable medium for your customers.

CONTENT WRITING

We write the best content which can create the best impressions in customer’s mind.

TRAINING

We design eye-catchers to influence, to impress and to create wow effects for our customers.

VIDEO CREATION

We make explainer video for your products and services.